Users will soon have a new feature that enables them to reduce the volume of AI-made media appearing in their timelines. This initiative comes as the service revealed that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a widespread rollout. This shift coincides with a surge in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on a popular video site only show content made by AI. A large amount of this material is deemed mass-produced AI material, a phrase for substandard, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that numerous viewers like content produced via AI tools, from AI artwork to informative clips, and we intend to give people the option to see more or less of that, based on their own preferences,” commented a company executive.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its service tagged as artificially created. Collectively, more than 100 m pieces of content are added to the service every day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Viewers will be able to limit or boost the amount of artificial media they watch by using the topic control feature in the application and selecting AI-made media. Additional categories that can already be controlled under the filter encompass news, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige content makers to tag convincing AI-made content, and it forbids malicious AI impersonations of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the service will henceforth add an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This measure is intended to deter users from trying to evade the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2m educational fund for experts and institutions to produce informative material about ethical AI use. This program will benefit educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, amid controversy over intentions to lay off numerous content moderators in Britain. TikTok is expected to cut hundreds of positions in its trust and safety department in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content ahead of it gets reviewed by people. The company stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
